Week 11 – Researching Media in Everyday Life 2


On the same note as Durispoon, this week’s readings provide us an abundance of information pertaining to our assignment topic. 

I guess after reading this week’s reading, we should all be able to write a detailed and effective report seeing as both readings analyses the appropriate methods on Interviews that additionally add researchers in making use of the research they’ve gathered.

 Weerakkody outlines several tips that should be considered when formulating an interview for the purpose of gathering further information. 

Firstly, he cites style as an essential feature of the interview as it assists in structuring; for instance a standardized set of questions that the interviewer may inquire of their participant.  Additionally it helps in expanding the respondent’s answers that see fit to the question asked.

Furthermore outlines the various genres of qualitative researches that exist, particularly, ethnographic conversations, depth interviews, group interviews, narrative interviews and postmodern interviews.  I think by outlining these particular genres, Weerakkody provides a suitable range of interviews that we can employ or appropriate into our assignment that are more fitted to the core components of our research. 

What was also useful was the advice Weerakkody outlines vis-à-vis the structure of interviews.  Of these included the importance of analysing data collected and how it correlates to the components of the research using common themes and sub-themes.

 Liamputtong also contributes a great deal regarding the structuring of an effective qualitative research report.  She states ‘only through the reporting process can new facts and new research questions come to light and new findings be related to the research activities of other professionals’ which in my opinion provides a purpose for qualitative research and how we make of it. 

From her reading, it can be deduced that the crux of the report should entail enough detail about the research so that the participant is able to provide appropriate answers.   She analyses quotes, extended examples and descriptions as an essential aspect of the structure of the research report.   Another imperative aspect in structuring the report is understanding who we are writing the report for and the purpose to which we are writing the report for.   In her reading, a list of helpful components is listed to outline a strong report, including, title, table of contents, executive summary, introduction etc.  She also devices the 4 C’s of good writing, particularly Cogency, Conceptual, Coherency and Comprehensiveness so as to keep what we are writing, articulate, concise and to the point.  For someone who waffles as a lot, I’ll be sure to keep this in mind when writing my report!!


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