Convergence

by

I found parts of the first article interesting, and parts were really boring. I don’t enjoy reading about big business and media industries. I enjoy reading about the effects of the media on the human populations. The article was about the convergence of new and old media, the old media being broadcasting, newspapers, etc and the new media being online. It is an interesting theory that all media is slowly blending together through the Internet. It talks a bunch about the effects on broadcasting while shows are being recorded and viewed for free online, and how advertising online is overshadowing commercials on television. In the states my roommates and I pay $100 per month to have access to about 100 channels. At home the television is always on, and we can see ourselves subconsciously being affected by the commercials. This usually happens when we are hungry and there are food advertisements on the television, but non-the less television is almost always on, to watch or even simply as background noise. In Sydney however, I do not have a television. I mean I have a television but it is broken. I have been told that I could easily call the school and they will come fix it but honestly I don’t need to. I watch TV shows that I want online, I can get the news online, and I can choose to view chosen shows whenever I choose to. I mostly notice advertisements online when I go on facebook. This is another point of the article, social networking. I always find it funny that the Internet will take my interests, my marital status, my genders, and my location and target advertisements at me. Whenever I log on and I see “Single?” it always makes me mad.
I enjoyed reading the second article much more. Unlike the first, which was littered with definitions to large words, this one talked about convergence through actual media examples. It starts by discussing the reality TV show American Idol and it’s effects on media convergence. I was never a huge fan of American Idol, I watched the first season, but none of the rest. However, I have friends and family of all ages that are obsessed with American Idol. I also never text messaged or called in but I knew people who did it religiously. The article says it was one of the first shows to successfully converge media. The telephone companies were happy because it increased text messaging, the advertisement industries were happy because millions of viewers tuned in and whether they liked it or not, were subconsciously affected by commercials. Another part of the article that stuck out to me was the “Impress Me” slogan. It is so true when it comes to channel surfing that a television show has about three seconds to impress you or you just flip to the next one. At home I have about 100 channels give or take, and if a show doesn’t hold my attention I clearly have many others to choose from. This definitely increases competition in broadcasting to come up with new shows and new ideas all the time. It also talked about how channels like NBC and ABC have online websites where you can watch full episodes. I walked the first three seasons of “Lost” online one summer. It is much easier to opt of this form of media seeing that you can choose what episode, when, and where you watch. Now instead of the broadcasters being in control, you are. With the growing dependency of media (especially the Internet) convergence is inevitable. I believe that most other forms of media have accepted the motto “if you can’t beat them join them”. Now television shows, newspapers, CDs, DVDs, and even books are copyrighting and setting up online materials. It is easier to accept the new form of media, and assimilate instead of attempting to oppose it.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: