Week 5 – Researching Media and Everyday Life 1

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In this reading, Corti examines the effective use of diaries as a vehicle for collecting thoughts, memories and data.   She emphasises the significant value of the diary as it reveals insight on the behaviour, attitude, emotions and data of the user’s daily life.     In order to completely understand the daily behaviour of research candidate, several concepts have to be applied to analyse the diary itself.  Diaries are also considered alternative solutions as opposed to direct interviews.  Corti supports this by reasoning its ability to provide ‘an alternative to traditional interview methods’ as well as its ability to ‘overcome the problems associated with collecting sensitive information’ which could become awkward for both interviewee and interviewer. 

Also examined are the various outlets of diaries particularly ‘structured diaries’ which was mainly the basis of this article.  I found that through reading this, it somehow gave me a certain idea on how to structure my media diary accordingly so that it could be read and examined in most convenient method.  

Corti’s claim, ‘accounts of time use can tell us much about quality of life, social and economic well-being and patterns of leisure and work’ assists in the correct methods of analysing diary surveys. Rather than just conjugate the reasoning behind my candidates usage of media, the article also provided me insight on how to correctly investigate usage. 

 Personally I preferred Corti’s article as it was more straightforward, however Lindof and Taylor also provided vital points of the stages of research and planning, particularly with a focus on qualitative and quantitative research.  Overall quantitative research was in a more ‘linear order’ and rather deductive usually beginning from general research i.e. theory, hypothesis etc.  Juxtaposed to this qualitative was more ‘inductive’ and began more specifically through observation before delving in the theory.  What I found interesting in this particular article was the point of ‘lived experience’ and the imperative of understanding it as it assists in forming the research proposal.  Our own experience plays a significant role in how we analyse someone else’s life as the way we experience emotion and thoughts interrelate with each other despite subjective views.

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