Week 3 Readings: Time


This week’s readings focused mainly on the concept of Time and the benefits it provides to other forms of media that inhabits our everyday life. 

Honestly speaking, the readings were not at all to my liking.  At one point, I couldn’t understand half the things they were discussing (didn’t sound like it related to the topic) and to put it bluntly – it sounded a little too philosophical.

My interpretation of both readings was that ‘Time’ was the key instigator that media manipulated to suit our busy schedules and everyday lifestyle schemes.   Scannell in particular used our daily routines and lifestyles to explain how media is projected to compliment our time schedules and that ‘situational proprieties of broadcasting always attend to time and place’ e.g. different programs shown at different times to suit intended audience – children programs in the early morning and mid afternoon and news updates throughout the day. 

He also notes that time is the medium for broadcasting as it articulates our sense of time, thus shedding to light that human life is integrated with time.  Also revealed was that  people in the fictional world have the ability transcend the temporal confines of their world and enter reality – that is we are able to relate to them just as easily as we are able to relate with those in our own world.  The explanation he suggests for this is that there is a key correspondence between the movement of the fictional and realistic world.   Time and Broadcasting have made this all very possible.  Such programs that are broadcasted have storylines that are adapted to suit our own life and are then televised at a certain time that is most appropriate for us, thus beginning our daily televisional routine. For instance Australian television drama Home & Away broadcasts 5days a week promptly at 7pm with episodes that closely correlates to the events occurring in reality e.g. Christmas and Australia day.   

 Due to this, viewers discover the distinct familiarities between themselves and the fictional world and are able to relate wholly.  I believe Scannell has revealed something that is already taking place currently today, especially when people talk about fictional characters from their favourite shows as though they were realistically living with us. 

News and other media including radio and internet are also not exempt from this notion.   Hartley (2nd Reading Jenkins & Thorburn) also agrees that time influences media however he links time closely with the news.  However I found that his ‘frequency’ classification for public writing and news was a little confusing to read.  I understood from what I read that the age of public writing has evolved over time through the rapid development of technology namely the internet and television.   What I found fascinating in the article though was his explanation that linked time to ‘news before events’ and how accurate this was.   In a sense, timing affects how everything is broadcasted or released especially when pre-released news is leaked through the media e.g. The final installation of Harry Potter leaked through the internet before it was officially released.


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2 Responses to “Week 3 Readings: Time”

  1. Wil Says:

    Yeah, I had some trouble with the readings too, though I found that the second reading a lot easier than the first. Perhaps it’s because the second had some clearer examples that I could follow to explain the concepts.

  2. durispoon Says:

    its weird i found the first reading is easier. maybe its because i spent too much time on the first one and i already lost the concentration on the 2nd one.

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